Monday 18 December 2017

What makes a good instructional video?


Video supports education in many areas and online courses regularly include instructional videos. Video transports the content both audibly and visually, creating a multisensory learning environment that is said to be particularly conducive to learning. The fact that multisensory learning environments can be beneficial to learning (and when it does so) has been investigated a lot of times in laboratory experiments. In practice, however, there is still uncertainty about what really makes a good video.

Thursday 14 September 2017

What's with the hype about videos in Social Media?

Videos are currently being hyped in connection with social media. Look at your social media accounts and you will see that videos have become a dominant form of content. And apparently, the supply is matched by a corresponding demand. A company like Facebook would not place so much emphasis on videos if it hadn't come to the conclusion that this kind of content is particularly popular with users.

Friday 24 March 2017

Involvement as the driving force behind sharing


Why is some content shared on the web and other content is not? How can you get more people to share blog posts, tweets or Facebook posts? This article deals with the prerequisites for sharing content that are all strongly related to the concept of ego-participation (involvement). It ends with hints on how to promote sharing.

Monday 6 February 2017

Training on the go - mobile learning with audio media.


Today, every occupation, whether dependent or self-employed, requires that you keep your knowledge up to date at all times. Often, however, the activity itself leaves little time for further training. In addition, many forms of learning require temporal and spatial planning (e. g. the face-to-face seminar). Mobile learning (M-learning), on the other hand, promises that learning can take place spontaneously at any location - i. e. at the bus stop, in the subway or during car journeys. This is tempting because especially those who travel a lot in the car might want to use their free time for learning.